What is Relationship Marketing?
Customer Experience Assessments
Perception and reality don’t always align in the business world… especially when it comes to the customer experience. When was the last time you took a walk in your customer’s shoes? And if you did, how sure are you that your walk was the same as theirs?
Things like customer service, convenience, speed, knowledge, website usability and quality matter more than they ever have… and experience is usually a top-3 consideration in purchasing decisions. Let Zib’s Digital assess your customer experience and tell you how you measure up.
Customer Persona Development
Customer persona development goes wayyy beyond knowing who your customers are… Customer personas allow businessowners to gain a deeper, more personal understanding of the people they serve. And that understanding can be used to communicate more effectively, provide better customer service, identify gaps and service inefficiencies, and most importantly—understand how their business fits into their customers’ lives.
At Zib’s digital, we believe customer personas are crucial to designing intuitive, customized marketing efforts that forge long term relationships, loyalty and trust. Do YOU know who your customers are? Contact us to help you find out.
Customer Journey & Lifecycle Design
One of the biggest mistakes a marketer can make is to focus exclusively on customer acquisition. YES, the sale is vitally important, but it’s a small piece of a much bigger, more lucrative picture— one that includes both the customer journey & buyer lifecycle.
Customer journeys & buyer lifecycles are separate but interrelated processes. While journeys look at brand interaction from the customer’s perspective, the lifecycle looks at interaction from the business’s perspective. Both require a fluid understanding of customer behavior and a solid strategy to maximize efforts and earn customer loyalty. Let Zib’s Digital help develop yours!
Customer Review Management
If you’re wondering how important online reviews are, consider this— Nearly 95% of shoppers read online reviews before making a purchase, 93% of consumers use reviews to decide whether a local business is good or bad, 85% of buyers trust online reviews as much as a personal recommendation, and customers spend an average of 31% more with companies that have positive reviews. (source)
Online reviews give everyone a megaphone, a large audience, and direct influence over would-be customers who are checking out your business. Let Zib’s Digital help you take control of your online reviews, drive new ones, and help you build the type of online reputation that establishes a solid name in your industry.